Abstract
Industrial product and service salespeople encounter certain practices that may be ethically troublesome. Do product and service salespeople have different ethical beliefs about these practices? Answers to this question have not appeared in the marketing literature. This paper poses three potential reasons why these two groups may have different ethical beliefs and then presents results and implications of a study that examined this issue.
Original language | English (US) |
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Pages (from-to) | 160-170 |
Number of pages | 11 |
Journal | Journal of the Academy of Marketing Science |
Volume | 13 |
Issue number | 1-2 |
DOIs | |
State | Published - Dec 1985 |