Evaluating the Ozioma cancer news service: A community randomized trial in 24 U.S. cities

Charlene A. Caburnay; Douglas A. Luke; Glen T. Cameron; Elisia L. Cohen; Qiang Fu; Choi L. Lai; Jonathan T. Stemmle; Melissa Paulen; Lillie Jackson; Matthew W. Kreuter

doi:10.1016/j.ypmed.2012.04.010

Evaluating the Ozioma cancer news service: A community randomized trial in 24 U.S. cities

Charlene A. Caburnay, Douglas A. Luke, Glen T. Cameron, Elisia L. Cohen, Qiang Fu, Choi L. Lai, Jonathan T. Stemmle, Melissa Paulen, Lillie Jackson, Matthew W. Kreuter

Journalism and Mass Communication

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

Objective: This community randomized trial evaluated effects of the Ozioma News Service on the amount and quality of cancer coverage in Black weekly newspapers in 24 U.S. cities. Method: We created and operated Ozioma, the first cancer information news service specifically for Black newspapers. Over 21. months, Ozioma developed community- and race-specific cancer news releases for each of 12 Black weekly newspapers in intervention communities. Cancer coverage in these papers was tracked before and during the intervention and compared to 12 Black newspapers in control communities. Results: From 2004 to 2007, we coded 9257 health and cancer stories from 3178 newspaper issues. Intervention newspapers published approximately 4 times the expected number of cancer stories compared to control newspapers (p_12,21mo<.01), and also saw an increase in graphics (p_12,21mo<.01), local relevance (p_12mo=.01), and personal mobilization (p_12mo<.10). However, this increased coverage supplanted other health topics and had smaller graphics (NS), had less community mobilization (p_21mo=.01), and is less likely to be from a local source (NS). Conclusion: Providing news releases with localized and race-specific features to minority-serving media outlets can increase the quantity of cancer coverage. Results are mixed for the journalistic and public health quality of this increased cancer coverage in Black newspapers.

Original language	English (US)
Pages (from-to)	425-430
Number of pages	6
Journal	Preventive medicine
Volume	54
Issue number	6
DOIs	https://doi.org/10.1016/j.ypmed.2012.04.010
State	Published - Jun 2012

Bibliographical note

Funding Information:
This study was approved by the Institutional Review Board at Saint Louis University (#12794), and was supported by a grant from the National Cancer Institute 's Centers of Excellence in Cancer Communication Research program ( P50-CA95815 ).

Keywords

African Americans
Cancer
Mass media
Minority health
Newspapers

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Evaluating the Ozioma cancer news service: A community randomized trial in 24 U.S. cities",

abstract = "Objective: This community randomized trial evaluated effects of the Ozioma News Service on the amount and quality of cancer coverage in Black weekly newspapers in 24 U.S. cities. Method: We created and operated Ozioma, the first cancer information news service specifically for Black newspapers. Over 21. months, Ozioma developed community- and race-specific cancer news releases for each of 12 Black weekly newspapers in intervention communities. Cancer coverage in these papers was tracked before and during the intervention and compared to 12 Black newspapers in control communities. Results: From 2004 to 2007, we coded 9257 health and cancer stories from 3178 newspaper issues. Intervention newspapers published approximately 4 times the expected number of cancer stories compared to control newspapers (p12,21mo<.01), and also saw an increase in graphics (p12,21mo<.01), local relevance (p12mo=.01), and personal mobilization (p12mo<.10). However, this increased coverage supplanted other health topics and had smaller graphics (NS), had less community mobilization (p21mo=.01), and is less likely to be from a local source (NS). Conclusion: Providing news releases with localized and race-specific features to minority-serving media outlets can increase the quantity of cancer coverage. Results are mixed for the journalistic and public health quality of this increased cancer coverage in Black newspapers.",

keywords = "African Americans, Cancer, Mass media, Minority health, Newspapers",

author = "Caburnay, {Charlene A.} and Luke, {Douglas A.} and Cameron, {Glen T.} and Cohen, {Elisia L.} and Qiang Fu and Lai, {Choi L.} and Stemmle, {Jonathan T.} and Melissa Paulen and Lillie Jackson and Kreuter, {Matthew W.}",

note = "Funding Information: This study was approved by the Institutional Review Board at Saint Louis University (#12794), and was supported by a grant from the National Cancer Institute 's Centers of Excellence in Cancer Communication Research program ( P50-CA95815 ). ",

year = "2012",

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doi = "10.1016/j.ypmed.2012.04.010",

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AU - Cohen, Elisia L.

AU - Fu, Qiang

AU - Lai, Choi L.

AU - Stemmle, Jonathan T.

AU - Paulen, Melissa

AU - Jackson, Lillie

AU - Kreuter, Matthew W.

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N2 - Objective: This community randomized trial evaluated effects of the Ozioma News Service on the amount and quality of cancer coverage in Black weekly newspapers in 24 U.S. cities. Method: We created and operated Ozioma, the first cancer information news service specifically for Black newspapers. Over 21. months, Ozioma developed community- and race-specific cancer news releases for each of 12 Black weekly newspapers in intervention communities. Cancer coverage in these papers was tracked before and during the intervention and compared to 12 Black newspapers in control communities. Results: From 2004 to 2007, we coded 9257 health and cancer stories from 3178 newspaper issues. Intervention newspapers published approximately 4 times the expected number of cancer stories compared to control newspapers (p12,21mo<.01), and also saw an increase in graphics (p12,21mo<.01), local relevance (p12mo=.01), and personal mobilization (p12mo<.10). However, this increased coverage supplanted other health topics and had smaller graphics (NS), had less community mobilization (p21mo=.01), and is less likely to be from a local source (NS). Conclusion: Providing news releases with localized and race-specific features to minority-serving media outlets can increase the quantity of cancer coverage. Results are mixed for the journalistic and public health quality of this increased cancer coverage in Black newspapers.

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Evaluating the Ozioma cancer news service: A community randomized trial in 24 U.S. cities

Abstract

Bibliographical note

Keywords

UN SDGs

Access

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