Abstract
The future of content strategy is currently being developed in augmented reality environments, where little to no heuristics have been developed and few strategies have been imagined beyond basic design principles. This article explores content strategy in terms of augmented reality and why it is important to create heuristics now for future work in this field.
Original language | English (US) |
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Title of host publication | Proceedings - 2018 IEEE International Professional Communication Conference, ProComm 2018 |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Pages | 241-247 |
Number of pages | 7 |
ISBN (Electronic) | 9781538658574 |
DOIs | |
State | Published - Sep 28 2018 |
Event | 2018 IEEE International Professional Communication Conference, ProComm 2018 - Toronto, Canada Duration: Jul 22 2018 → Jul 25 2018 |
Publication series
Name | IEEE International Professional Communication Conference |
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Volume | 2018-July |
ISSN (Print) | 2158-091X |
ISSN (Electronic) | 2158-1002 |
Other
Other | 2018 IEEE International Professional Communication Conference, ProComm 2018 |
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Country/Territory | Canada |
City | Toronto |
Period | 7/22/18 → 7/25/18 |
Bibliographical note
Publisher Copyright:© 2018 IEEE.
Keywords
- Augmented reality
- content strategy
- heuristics
- human-centered