TY - JOUR
T1 - Extension's role in conflict resolution and consumer education
AU - Schutz, M. M.
AU - Ayres, J. S.
PY - 2005
Y1 - 2005
N2 - The role of Extension dairy, poultry, and livestock educators is evolving rapidly, and to be relevant, we must continue to provide science-based information to an ever-broadening clientele. Campus-based specialists have remained insulated from this shifting paradigm longer than field-based staff who often facilitate disputes involving agriculture. Examples of conflicts involving animal agriculture include disagreements over manure or odor regulations, animal welfare, animal cloning, and food safety (for example, sales of raw milk or food irradiation). Several models of conflict escalation and public issues management help those of us in the Cooperative Extension Service understand how to be relevant in addressing public issues. As livestock, dairy, or poultry Extension specialists, our best opportunity is to be involved and to provide science-based solutions or alternatives before the conflict begins to spiral out of control. Once communication stops, even science-based information may be misinterpreted as advocacy. We must also develop an appreciation of the skills needed for dispute resolution and conflict management, though we need not all become skilled facilitators.
AB - The role of Extension dairy, poultry, and livestock educators is evolving rapidly, and to be relevant, we must continue to provide science-based information to an ever-broadening clientele. Campus-based specialists have remained insulated from this shifting paradigm longer than field-based staff who often facilitate disputes involving agriculture. Examples of conflicts involving animal agriculture include disagreements over manure or odor regulations, animal welfare, animal cloning, and food safety (for example, sales of raw milk or food irradiation). Several models of conflict escalation and public issues management help those of us in the Cooperative Extension Service understand how to be relevant in addressing public issues. As livestock, dairy, or poultry Extension specialists, our best opportunity is to be involved and to provide science-based solutions or alternatives before the conflict begins to spiral out of control. Once communication stops, even science-based information may be misinterpreted as advocacy. We must also develop an appreciation of the skills needed for dispute resolution and conflict management, though we need not all become skilled facilitators.
KW - Conflict resolution
KW - Consumer education
KW - Extension
KW - Public issues
KW - Public issues management
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U2 - 10.1093/japr/14.2.406
DO - 10.1093/japr/14.2.406
M3 - Article
AN - SCOPUS:20444371044
SN - 1056-6171
VL - 14
SP - 406
EP - 413
JO - Journal of Applied Poultry Research
JF - Journal of Applied Poultry Research
IS - 2
ER -