TY - JOUR
T1 - Formation and reciprocation of dyadic trust
AU - Roy, Atanu
AU - Singhal, Ayush
AU - Srivastava, Jaideep
PY - 2017/3
Y1 - 2017/3
N2 - This paper reports a detailed empirical study of interpersonal trust in a multi-relational online social network. This study addresses two main aspects of interpersonal trust: formation and reciprocation. Computational models developed, using multi-relational networks, for these processes provide interesting insights about online social interactions. Our findings for trust formation (initiation) indicate a strong role of lower familiarity interactions before trust(high familiarity relationship) is formed. Similarly, trust reciprocation is not automatic, but strongly depends on enough lower familiarity interactions. This study is the first quantification of the "scaffolding role" played by lower familiarity interactions, in formation of high familiarity relationships. Extension of prior works by Roy et al. [2013] and Singhal et al. [2013].
AB - This paper reports a detailed empirical study of interpersonal trust in a multi-relational online social network. This study addresses two main aspects of interpersonal trust: formation and reciprocation. Computational models developed, using multi-relational networks, for these processes provide interesting insights about online social interactions. Our findings for trust formation (initiation) indicate a strong role of lower familiarity interactions before trust(high familiarity relationship) is formed. Similarly, trust reciprocation is not automatic, but strongly depends on enough lower familiarity interactions. This study is the first quantification of the "scaffolding role" played by lower familiarity interactions, in formation of high familiarity relationships. Extension of prior works by Roy et al. [2013] and Singhal et al. [2013].
KW - Online trust formation
KW - Online virtual social networks
KW - Relationship prediction
KW - Social interaction
UR - http://www.scopus.com/inward/record.url?scp=85016456631&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85016456631&partnerID=8YFLogxK
U2 - 10.1145/2996184
DO - 10.1145/2996184
M3 - Article
AN - SCOPUS:85016456631
VL - 17
JO - ACM Transactions on Internet Technology
JF - ACM Transactions on Internet Technology
SN - 1533-5399
IS - 2
M1 - 15
ER -