Distributed and renewable energy technologies are changing the electricity sector and altering traditional relationships between electric utilities and their customers. This analysis involving focus groups with fourteen electric utilities in seven U.S. states (California, Illinois, Massachusetts, Minnesota, New York, Texas, and Vermont) demonstrates divergence in framing among utility representatives in terms of how they characterize customer engagement opportunities and renewable energy integration. This research is among the first qualitative studies comparing utility representatives’ discourse across the United States. Utilities in Texas and Vermont are particularly divergent especially in their framing of customer engagement opportunities during this time of energy transition.
Bibliographical notePublisher Copyright:
© 2017 The Authors
Copyright 2017 Elsevier B.V., All rights reserved.
- Consumer engagement
- Electric utilities
- Renewable energy