Gender and digital privacy: Examining determinants of attitude toward digital piracy among youths in an emerging market

Fandy Tjiptono, Denni Arli, Viviea

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Digital piracy is rampant in developing countries, including Indonesia. Each year, it has caused billions of dollars of loss to many industries, such as software, video game, film and music industries. The present study aims to examine the determinants of attitude towards digital piracy and to explore whether gender matters in explaining the attitude. A convenience sample of 223 university students in Daerah Istimewa Yogyakarta, Indonesia, participated in the research. The results show that males have a more positive attitude towards digital piracy than females. The determinants of attitude towards digital piracy among female consumers are affective beliefs, perceived importance of digital piracy issue and Machiavellianism, while the predictors for the male counterparts include affective beliefs, perceived importance of digital piracy issue and moral judgment.

Original languageEnglish (US)
Pages (from-to)168-178
Number of pages11
JournalInternational Journal of Consumer Studies
Volume40
Issue number2
DOIs
StatePublished - Mar 1 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2016 John Wiley & Sons Ltd.

Keywords

  • Attitude
  • Digital piracy
  • Gender
  • Indonesia
  • Theory of planned behavior

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