TY - GEN
T1 - Goals and perceived success of online enterprise communities
T2 - 32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014
AU - Matthews, Tara
AU - Chen, Jilin
AU - Whittaker, Steve
AU - Pal, Aditya
AU - Zhu, Haiyi
AU - Badenes, Hernan
AU - Smith, Barton A.
PY - 2014
Y1 - 2014
N2 - Online communities are successful only if they achieve their goals, but there has been little direct study of goals. We analyze novel data characterizing the goals of enterprise online communities, assessing the importance of goals for leaders, how goals influence member perceptions of community value, and how goals relate to success measures proposed in the literature. We find that most communities have multiple goals and common goals are learning, reuse of resources, collaboration, networking, influencing change, and innovation. Leaders and members agree that all of these goals are important, but their perceptions of success on goals do not align with each other, or with commonly used behavioral success measures. We conclude that simple behavioral measures and leader perceptions are not good success metrics, and propose alternatives based on specific goals members and leaders judge most important.
AB - Online communities are successful only if they achieve their goals, but there has been little direct study of goals. We analyze novel data characterizing the goals of enterprise online communities, assessing the importance of goals for leaders, how goals influence member perceptions of community value, and how goals relate to success measures proposed in the literature. We find that most communities have multiple goals and common goals are learning, reuse of resources, collaboration, networking, influencing change, and innovation. Leaders and members agree that all of these goals are important, but their perceptions of success on goals do not align with each other, or with commonly used behavioral success measures. We conclude that simple behavioral measures and leader perceptions are not good success metrics, and propose alternatives based on specific goals members and leaders judge most important.
KW - Enterprise
KW - Goals
KW - Metrics
KW - Online communities
KW - Workplace
UR - http://www.scopus.com/inward/record.url?scp=84900451666&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84900451666&partnerID=8YFLogxK
U2 - 10.1145/2556288.2557201
DO - 10.1145/2556288.2557201
M3 - Conference contribution
AN - SCOPUS:84900451666
SN - 9781450324731
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 291
EP - 300
BT - CHI 2014
PB - Association for Computing Machinery
Y2 - 26 April 2014 through 1 May 2014
ER -