Abstract
Using open-ended questions in a telephone survey, over 200 randomly selected retirees were queried about sources of drug and health information. Clients from brown bag medication review clinics were asked the same questions six months after attending the clinics. Clinic participants failed to mention the pharmacist as a source of information about prescription and nonprescription drugs, treating mild illnesses, or general health concerns more often than controls. Client awareness of pharmacist capabilities was not improved. Comparison of results from the present study with those of an earlier study suggests that younger adults may be more aware of the pharmacist's capabilities than the elderly.
Original language | English (US) |
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Pages (from-to) | 49-63 |
Number of pages | 15 |
Journal | Journal of Pharmaceutical Marketing & Management |
Volume | 7 |
Issue number | 3 |
DOIs | |
State | Published - Jan 1 1993 |
Bibliographical note
Funding Information:This project was supported in part by a grant born the University of British Columbia Social Sciences and Humanities Research Council.. Presented at the 48th Annual Meeting of the Association of Faculties of Pharmacy of Canada, St Johns, Newfoundland,M ay 199 1.