TY - JOUR
T1 - Implicit Stereotyping in Person Judgment
AU - Banaji, Mahzarin R.
AU - Hardin, Curtis
AU - Rothman, Alexander J.
PY - 1993/8
Y1 - 1993/8
N2 - Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Expreiment 1A). Likewise, Ss rated a male, but not a female, target as more aggressive after exposure to aggression primes compared with neutral primes (Experiment 1B). Experiment 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of target's dependence.
AB - Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Expreiment 1A). Likewise, Ss rated a male, but not a female, target as more aggressive after exposure to aggression primes compared with neutral primes (Experiment 1B). Experiment 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of target's dependence.
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U2 - 10.1037/0022-3514.65.2.272
DO - 10.1037/0022-3514.65.2.272
M3 - Article
AN - SCOPUS:24944506441
SN - 0022-3514
VL - 65
SP - 272
EP - 281
JO - Journal of personality and social psychology
JF - Journal of personality and social psychology
IS - 2
ER -