Individual attitude variations over time

S. B. Castleberry; N. R. Barnard; T. P. Barwise; A. S C Ehrenberg; F. Dall’Olmo Riley

doi:10.1080/0267257X.1994.9964265

Individual attitude variations over time

S. B. Castleberry, N. R. Barnard, T. P. Barwise, A. S C Ehrenberg, F. Dall’Olmo Riley

Marketing (Duluth)

Research output: Contribution to journal › Article › peer-review

25 Scopus citations

Abstract

When consumers are re-interviewed about their attitudinal beliefs towards different brands, such as whether it “tastes nice” or is “good value for money”, only about half give the same response as before. This great variability of consumers' expressed attitude does not seem to reflect any systematic erosion of their liking of the brand, but merely a degree of as-if-random or stochastic variation.

Original language	English (US)
Pages (from-to)	153-162
Number of pages	10
Journal	Journal of Marketing Management
Volume	10
Issue number	1-3
DOIs	https://doi.org/10.1080/0267257X.1994.9964265
State	Published - Apr 1994

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Individual attitude variations over time

Abstract

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