Researchers in the area of smoking cessation have often been plagued with difficulties in securing adequate subject samples. The present investigation assessed the effectiveness of specific publicity techniques (e.g., standard news releases, taped public service announcements, posters, letters to employers) in recruiting subjects. Studies were conducted in a metropolitan area of approximately 250,000 residents and in a university community of approximately 40,000 residents. Results were extremely encouraging, with the greatest impact apparently resulting from news releases, letters to employers, and word of mouth.
Bibliographical noteFunding Information:
This investigation was supported by Grant R01 DA02358 awarded by the National institute on Drug Abuse, Department of Health and Human Services. *Requests for reprints should be sent to Harry A. Lando, Department of Psychology, Iowa State University, Ames, Iowa 50011.