Fingerprint
Dive into the research topics of 'Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
Do Yuon Kim, Hye Young Kim
Research output: Contribution to journal › Article › peer-review
179
Scopus
citations