TY - JOUR
T1 - Information transparency in business-to-consumer markets
T2 - Concepts, framework, and research Agenda
AU - Granados, Nelson
AU - Gupta, Alok
AU - Kauffman, Robert J.
PY - 2010/6
Y1 - 2010/6
N2 - The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.
AB - The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.
KW - Business-to-business e-commerce
KW - Business-to-consumer e-commerce
KW - Electronic markets
KW - Information transparency
KW - Market mechanism design
KW - Transparency strategy
UR - http://www.scopus.com/inward/record.url?scp=77957346224&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77957346224&partnerID=8YFLogxK
U2 - 10.1287/isre.1090.0249
DO - 10.1287/isre.1090.0249
M3 - Article
AN - SCOPUS:77957346224
SN - 1047-7047
VL - 21
SP - 207
EP - 226
JO - Information Systems Research
JF - Information Systems Research
IS - 2
ER -