Gold (Au) nanoparticles supported on reducible oxides such as TiO 2 demonstrate exceptional catalytic activity for a wide range of gas phase oxidation reactions such as CO oxidation, olefin epoxidation, and water gas shift catalysis. Scientists have recently shifted their hypotheses on the origin of the reactivity of these materials from the unique electronic properties and under-coordinated Au sites on nanometer-sized particles to bifunctional sites at the Au-support interface.In this Account, we summarize our recent experimental and theoretical results to provide insights into the active sites and pathways that control oxidation over Au/TiO2 catalysts. We provide transmission IR spectroscopic data that show the direct involvement of the Au-Ti4+ dual perimeter sites, and density functional theory results that connect the electronic properties at these sites to their reactivity and to plausible reaction mechanisms. We also show the importance of interfacial Au-Ti4+ sites in adsorbing and activating O2 as a result of charge transfer from the Au into antibonding states on O 2 causing di-σ interactions with interfacial Au-Ti4+ sites. This results in apparent activation energies for O2 activation of 0.16-0.60 eV thus allowing these materials to operate over a wide range of temperatures (110-420 K) and offering the ability also to control H-H, C-H, and C-O bond scission. At low temperatures (100-130 K), adsorbed O 2 directly reacts with co-adsorbed CO or H2.In addition, we observe the specific consumption of CO adsorbed on TiO2. The more strongly held CO/Au species do not react at ∼120 K due to high diffusion barriers that prevent them from reaching active interfacial sites. At higher temperatures, O2 directly dissociates to form active oxygen adatoms (O*) on Au and TiO2. These readily react with bound hydrocarbon intermediates via base-catalyzed nucleophilic attack on unsaturated Cî - O and Cî - C bonds or via activation of weakly acidic C-H or O-H bonds. We demonstrate that when the active Au-Ti4+ sites are pre-occupied by O*, the low temperature CO oxidation rate is reduced by a factor 22. We observe similar site blocking for H2 oxidation by O2, where the reaction at 210 K is quenched by ice formation. At higher temperatures (400-420 K), the O* generated at the perimeter sites is able to diffuse onto the Au particles, which then activate weakly acidic C-H bonds and assist in C-O bond scission. These sites allow for active conversion of adsorbed acetate intermediates on TiO2 (CH3COO/TiO2) to a gold ketenylidene species (Au2î -Cî-Cî-O).The consecutive C-H bond scission steps appear to proceed by the reaction with basic O* or OH* on the Au sites and C-O bond activation occurs at the Au-Ti4+ dual perimeter sites. There is a bound-intermediate transfer from the TiO2 support to the Au sites during the course of reaction as the reactant (CH3COO/TiO2) and the product (Au 2î - Cî - Cî - O) are bound to different sites. We demonstrate that IR spectroscopy is a powerful tool to follow surface catalytic reactions and provide kinetic information, while theory provides atomic scale insights into the mechanisms and the active sites that control catalytic oxidation.