TY - JOUR
T1 - Interacting with Audiences
T2 - Journalistic role conceptions, reciprocity, and perceptions about participation
AU - Holton, Avery E.
AU - Lewis, Seth C.
AU - Coddington, Mark
PY - 2016/10/2
Y1 - 2016/10/2
N2 - Drawing on open-ended responses to a representative survey of US journalists, this article examines how journalists’ role conceptions may be associated with distinct perceptions of and practices toward audiences, whether online or offline. In particular, this research considers the potential for more reciprocal, or mutually beneficial, interactions between journalists and audiences. Using exploratory factor analysis and normalized index scores, journalists are characterized within four role conceptions. Results show that Populist Mobilizer and Entertainment roles are more associated with digital audience engagement, while Loyal Support and Public Service roles better characterize offline interactions. Findings point to a need for better explanations of how journalists’ role conceptions connect with their engaging (or not) in more purposeful, persistent and reciprocal interactions with audiences.
AB - Drawing on open-ended responses to a representative survey of US journalists, this article examines how journalists’ role conceptions may be associated with distinct perceptions of and practices toward audiences, whether online or offline. In particular, this research considers the potential for more reciprocal, or mutually beneficial, interactions between journalists and audiences. Using exploratory factor analysis and normalized index scores, journalists are characterized within four role conceptions. Results show that Populist Mobilizer and Entertainment roles are more associated with digital audience engagement, while Loyal Support and Public Service roles better characterize offline interactions. Findings point to a need for better explanations of how journalists’ role conceptions connect with their engaging (or not) in more purposeful, persistent and reciprocal interactions with audiences.
KW - audience
KW - participatory journalism
KW - reciprocal journalism
KW - reciprocity
KW - role conceptions
UR - http://www.scopus.com/inward/record.url?scp=84963632292&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963632292&partnerID=8YFLogxK
U2 - 10.1080/1461670X.2016.1165139
DO - 10.1080/1461670X.2016.1165139
M3 - Article
AN - SCOPUS:84963632292
SN - 1461-670X
VL - 17
SP - 849
EP - 859
JO - Journalism Studies
JF - Journalism Studies
IS - 7
ER -