Our research purpose was to identify and test variables that contribute to customer's willingness to continue to shop in brick and mortar stores, hereafter referred to as store loyalty. Specifically, we examined interrelationships among store attributes, shopping enjoyment, place attachment, and store loyalty with apparel shoppers. Significant store attributes that predicted shopping enjoyment included atmosphere, price, leisure, design, and service. Shopping enjoyment was a significant predictor of both place attachment and store loyalty. In turn, place attachment was found to be a significant predictor of store loyalty. The implications for store retailing are discussed as well as limitations and areas for future research.
|Original language||English (US)|
|Number of pages||15|
|Journal||International Review of Retail, Distribution and Consumer Research|
|State||Published - Jan 1 2015|
Bibliographical notePublisher Copyright:
© 2014, © 2014 Taylor & Francis.
- place attachment
- shopping enjoyment
- store attributes
- store loyalty