TY - GEN
T1 - Love all, trust a few
T2 - 5th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, SBP 2012
AU - Ahmad, Muhammad Aurangzeb
AU - Borbora, Zoheb
AU - Srivastava, Jaideep
AU - Contractor, Noshir
PY - 2012
Y1 - 2012
N2 - Massively Multiplayer Online Games (MMOGs) where millions of people can interact with one another have been described as mirrors of human societies and offer excellent venues to analyze human behavior at both the psychological as well as the social level. Within the context of predictive analysis (link prediction as a classification task) in MMOGs, the connection between psycho-sociological theories of communication networks. A mapping of how various elements of trust and other social interactions (mentoring, adversarial relationship, trade) relate to prediction tasks is also established. Results from classification experiments indicate that social environments affect prediction tasks in cooperative vs. adversarial environments in MMOGs and the implications of these results for generalizability of link prediction algorithms is also analyzed.
AB - Massively Multiplayer Online Games (MMOGs) where millions of people can interact with one another have been described as mirrors of human societies and offer excellent venues to analyze human behavior at both the psychological as well as the social level. Within the context of predictive analysis (link prediction as a classification task) in MMOGs, the connection between psycho-sociological theories of communication networks. A mapping of how various elements of trust and other social interactions (mentoring, adversarial relationship, trade) relate to prediction tasks is also established. Results from classification experiments indicate that social environments affect prediction tasks in cooperative vs. adversarial environments in MMOGs and the implications of these results for generalizability of link prediction algorithms is also analyzed.
KW - Adversarial environments
KW - MMOs
KW - Prediction and Psycho-Social Theories
KW - Trust in social networks
UR - http://www.scopus.com/inward/record.url?scp=84859124171&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84859124171&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-29047-3_15
DO - 10.1007/978-3-642-29047-3_15
M3 - Conference contribution
AN - SCOPUS:84859124171
SN - 9783642290466
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 123
EP - 130
BT - Social Computing, Behavioral-Cultural Modeling and Prediction, 5th International Conference, SBP 2012, Proceedings
Y2 - 3 April 2012 through 5 April 2012
ER -