Managerial and Public Attitudes Toward Ethics in Marketing Research

Business & Economics

• Managerial Attitudes 100%
• Public Attitudes 94%
• Marketing Research 73%
• Managers 33%
• Marketing 21%
• Research Ethics 16%
• Ethical Perceptions 16%
• Professional Judgment 16%
• Ethical Judgment 15%
• E-marketing 15%
• Stakeholders 7%
• Evaluation 6%
• United States of America 4%

Social Sciences

• public attitudes 78%
• marketing 56%
• moral philosophy 52%
• conduct of research 20%
• manager 16%
• research practice 14%
• research ethics 8%
• stakeholder 5%
• market 4%
• evaluation 3%
• time 2%

Arts & Humanities

• Public Attitudes 99%
• Marketing 39%
• Disapproval 19%
• Research Practice 19%
• Managers 10%
• Research Ethics 10%
• General Public 8%
• Stakeholders 4%
• Evaluation 4%