Agriculture & Biology
willingness to pay
79%
peaches
62%
strawberries
60%
marketing
58%
fruit quality
57%
apples
50%
processing market
50%
markets
41%
fresh market
39%
profitability
30%
breeding programs
25%
industry
20%
breeding
18%
fruits
18%
Business & Economics
Willingness-to-pay
100%
Quality Attributes
71%
Apple
70%
Intermediaries
64%
Fruit
58%
Breeding
49%
Marketing
38%
Traits
36%
Profitability
25%
Time Windows
24%
Consumer Needs
24%
Marketers
16%
Industry
7%
Medicine & Life Sciences
Prunus persica
97%
Fragaria
92%
Malus
82%
Fruit
58%
Breeding
47%
Marketing
44%
Industry
18%
Earth & Environmental Sciences
willingness to pay
72%
fruit
62%
attribute
45%
market
44%
marketing
42%
breeding
40%
appeal
24%
profitability
23%
valuation
21%
decision
12%
industry
12%
need
10%
program
10%
Social Sciences
willingness to pay
79%
market
34%
marketing
33%
profitability
24%
appeal
16%
experiment
12%
industry
11%
time
7%