Marketing Psychology

Kathleen Vohs

Marketing Psychology

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

Abstract

Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …

Original language	English (US)
Journal	APS Observer
Volume	18
Issue number	4
State	Published - 2005

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title = "Marketing Psychology",

abstract = "Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …",

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language = "English (US)",

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journal = "APS Observer",

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AB - Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …

M3 - Article

VL - 18

JO - APS Observer

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Marketing Psychology

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