Marketing Psychology

Research output: Contribution to journalArticlepeer-review

Abstract

Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …
Original languageEnglish (US)
JournalAPS Observer
Volume18
Issue number4
StatePublished - 2005

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