MarketTools: An educational commodity marketing game

Larry S. Lev, Robert P. King

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Agricultural commodity market participants make decisions in a risky and changing environment. Few agricultural producers use the diverse marketing alternatives available to them. Many are unfamiliar with the mechanics of the alternatives and methods for incorporating them into marketing strategies. This article describes MarketTools, an educational software package designed to support real‐time, competitive marketing games. MarketTools simplifies record keeping and provides the basis for a structured approach to marketing education. The concluding section summarizes experience in using MarketTools in adult education and classroom settings. © 1995 by John Wiley & Sons, Inc.

Original languageEnglish (US)
Pages (from-to)187-193
Number of pages7
Issue number2
StatePublished - Jan 1 1995


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