More than meets the eye: The influence of implicit and explicit self-esteem on materialism

Ji Kyung Park, Deborah R John

Research output: Contribution to journalArticlepeer-review

48 Scopus citations

Abstract

Prior research has found a link between self-esteem and materialism. However, these studies examine explicit self-esteem without considering implicit self-esteem. We examine if these two forms of self-esteem jointly influence materialism. Specifically, we propose that discrepancies between implicit and explicit self-esteem are an important driver of materialism. Support for our view is presented in a series of four studies. Study 1 illustrates the link between self-esteem discrepancy and materialism. Studies 2 and 3 show that increases (decreases) in self-esteem discrepancies cause increases (decreases) in materialism. Study 4 confirms the link between self-esteem discrepancy and the desire to self-enhance through material possessions.

Original languageEnglish (US)
Pages (from-to)73-87
Number of pages15
JournalJournal of Consumer Psychology
Volume21
Issue number1
DOIs
StatePublished - Jan 1 2011

Keywords

  • Explicit self-esteem
  • Implicit self-esteem
  • Materialism

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