Networks and Innovation in the Production of Communication: Explaining Innovations in U.S. Electoral Campaigning From 2004 to 2012

Daniel Kreiss, Adam J. Saffer

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

We outline a network analytic framework for analyzing the production of communication. In our framework, individuals—in part the products of the history of their social and professional ties—merge from various fields and a medley of prior production experiences within organizations to produce communicative innovations. Organizations with individuals who have diverse backgrounds and significant overlap in work experiences will be more innovative. We demonstrate this through a network analysis of the professional biographies of 629 staffers on U.S. presidential campaigns from 2004 to 2012. Democratic staffers came from more diverse organizations and shared significant overlap in prior experiences than their Republican counterparts. Through interview data, we argue that this in part explains Democratic innovativeness in technology during this period.

Original languageEnglish (US)
Pages (from-to)521-544
Number of pages24
JournalJournal of Communication
Volume67
Issue number4
DOIs
StatePublished - Aug 2017
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2017 International Communication Association

Keywords

  • Digital Media
  • Innovation
  • Network Analysis
  • Political Communication
  • Production Studies

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