TY - CHAP
T1 - Neuroeconomics
T2 - Implications for understanding the neurobiology of addiction
AU - Platt, Michael L.
AU - Watson, Karli K.
AU - Hayden, Ben Y
AU - Shepherd, Stephen V.
AU - Klein, Jeffrey T.
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Although still in the early stages, neuroeconomics-the union of ethology, economics, and neuroscience-offers a potentially powerful way to study the neural mechanisms underlying reward, punishment, and decision making, as well as the dysfunction of these systems in pathological conditions such as addiction. These neural processes interact in important ways with systems evaluating social context and uncertainty, and their study may lead to potent insights and testable predictions relevant to the neurobiology of addiction. Therefore, the neuroeconomic approach itself serves as a powerful new conceptual method that is likely to be critical for progress in understanding addictive behavior.
AB - Although still in the early stages, neuroeconomics-the union of ethology, economics, and neuroscience-offers a potentially powerful way to study the neural mechanisms underlying reward, punishment, and decision making, as well as the dysfunction of these systems in pathological conditions such as addiction. These neural processes interact in important ways with systems evaluating social context and uncertainty, and their study may lead to potent insights and testable predictions relevant to the neurobiology of addiction. Therefore, the neuroeconomic approach itself serves as a powerful new conceptual method that is likely to be critical for progress in understanding addictive behavior.
UR - http://www.scopus.com/inward/record.url?scp=84952987580&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84952987580&partnerID=8YFLogxK
U2 - 10.1201/9781420007350
DO - 10.1201/9781420007350
M3 - Chapter
AN - SCOPUS:84952987580
SN - 9780849373916
SP - 193
EP - 215
BT - Advances in the Neuroscience of Addiction
PB - CRC Press
ER -