Perspectives of sacred sites on Lake Superior: The case of Apostle Islands

Lake Superior and adjacent lands represent a range of meanings, including sacredness. Common understandings of sacred sites vary and thus may impede effective tourism and resource management. Therefore, this study sought to understand and differentiate the meaning of "sacred site" among tourists and other stakeholders at the Apostle Island National Lakeshore. A multimethod approach was used. First, focus groups explored definitions among management groups, local non-Indian adjacent community residents, and local tribal members. Second, a mail questionnaire to visitors identified common components. Predominately, sacred site was identified as a place that has special cultural, spiritual, or religious significance. Results provide insight for tourism destination managers and marketers to enable effective communication with visitors as well as other stakeholders.