Planning for the U.S. political cycle

Alfred A. Marcus, Baruch Mevorach

Research output: Contribution to journalArticlepeer-review


If changes in the economy are associated with changes in the political cycle, then business planning might be improved. Planning would be contingent on an assessment of changing political conditions. For example, business plans for Republican administrations would differ from plans for Democratic administrations; the steps that businesses would take would vary depending on the year in the election cycle; and their actions would be contingent on whether incumbents or non- incumbents were in power.

Original languageEnglish (US)
Pages (from-to)50-56
Number of pages7
JournalLong Range Planning
Issue number4
StatePublished - Aug 1988

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