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Position auctions with budget constraints: Implications for advertisers and publishers
Shijie Lu,
Yi Zhu
, Anthony Dukes
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
22
Scopus citations
Overview
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Dive into the research topics of 'Position auctions with budget constraints: Implications for advertisers and publishers'. Together they form a unique fingerprint.
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Business & Economics
Budget Constraint
100%
Auctions
79%
Revenue
39%
Bidding
35%
Online Advertising
23%
Profit
20%
Key Words
19%
Bid
15%