Abstract
The post-crowdfunding refers to the sale of products 'very successful' in reward-based crowdfunding after the backers have been rewarded. It offers an opportunity for the creators to exploit the remaining untapped profit after the crowdfunding period. The post-crowdfunding includes the resale and normal sale stage, which involves the creators' various policies under the capital constraint based on the raised fund; however, this crowdfunding program receives little attention in academic. To this end, this paper constructs a two-stage model to examine the resale policy of crowdfunding product, in which the consumers' strategic purchasing behavior is also considered. Backward induction and a genetic algorithm are employed to obtain the optimal pricing decisions. Besides, numerical studies are also conducted to derive some managerial insights.
Original language | English (US) |
---|---|
Title of host publication | 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings |
Editors | Xiaoqiang Cai, Jiafu Tang, Jian Chen |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
ISBN (Electronic) | 9781509063697 |
DOIs | |
State | Published - Jul 28 2017 |
Event | 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Dalian, China Duration: Jun 16 2017 → Jun 18 2017 |
Publication series
Name | 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings |
---|
Other
Other | 14th International Conference on Services Systems and Services Management, ICSSSM 2017 |
---|---|
Country/Territory | China |
City | Dalian |
Period | 6/16/17 → 6/18/17 |
Bibliographical note
Funding Information:This research was supported in part by National Natural Science Foundation of China (Grant No. 71302005, 71672125), Major Research Project of National Natural Science Foundation of China (Grant No. 91646117)..
Publisher Copyright:
© 2017 IEEE.
Keywords
- Capacity constraint
- Information value
- Innovative product
- Strategic customers