Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors

Qian Zhao; Zihong Huang; Max Harper; Loren G Terveen; Joseph A Konstan

doi:10.1145/2818048.2819957

Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors

Qian Zhao, Zihong Huang, Max Harper, Loren G Terveen, Joseph A Konstan

Computer Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Scopus citations

Abstract

We introduce a theoretical framework called precision crowdsourcing whose goal is to help turn online information consumers into information contributors. The framework looks at the timing and nature of the requests made of users and the feedback provided to users with the goal of increasing long-term contribution and engagement in the site or system. We present the results of a field experiment in which almost 3000 users were asked to tag movies (plus a null control group) as we varied the selection of task (popular/obscure), timing of requests (immediate or varying delays), and relational rhetoric (neutral, system reciprocal, other users reciprocal) of the requests. We found that asking increases tags provided overall, though asking generally decreases the provision of unprompted tags. Users were more likely to comply with our request when we asked them to tag obscure movies and when we used reciprocal request rhetoric.

Original language	English (US)
Title of host publication	Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
Publisher	Association for Computing Machinery
Pages	1615-1625
Number of pages	11
ISBN (Electronic)	9781450335928
DOIs	https://doi.org/10.1145/2818048.2819957
State	Published - Feb 27 2016
Event	19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 - San Francisco, United States Duration: Feb 27 2016 → Mar 2 2016

Publication series

Name	Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
Volume	27

Other

Other	19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
Country/Territory	United States
City	San Francisco
Period	2/27/16 → 3/2/16

Bibliographical note

Funding Information:
This work was supported by National Science Foundation with awards IIS-0808692, 0964695, 0968483, 1017697 and 1319382 and Google Social Computing Focused Research program.

Publisher Copyright:
© 2016 ACM.

Keywords

Crowdsourcing
Online communities
Reciprocity

Access

10.1145/2818048.2819957

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Cite this

Zhao, Q., Huang, Z., Harper, M., Terveen, L. G., & Konstan, J. A. (2016). Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 (pp. 1615-1625). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW; Vol. 27). Association for Computing Machinery. https://doi.org/10.1145/2818048.2819957

Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors. / Zhao, Qian; Huang, Zihong; Harper, Max et al.
Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016. Association for Computing Machinery, 2016. p. 1615-1625 (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW; Vol. 27).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Zhao, Q, Huang, Z, Harper, M, Terveen, LG & Konstan, JA 2016, Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors. in Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016. Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, vol. 27, Association for Computing Machinery, pp. 1615-1625, 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016, San Francisco, United States, 2/27/16. https://doi.org/10.1145/2818048.2819957

Zhao Q, Huang Z, Harper M, Terveen LG , Konstan JA. Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016. Association for Computing Machinery. 2016. p. 1615-1625. (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). doi: 10.1145/2818048.2819957

Zhao, Qian ; Huang, Zihong ; Harper, Max et al. / Precision CrowdSourcing : Closing the loop to turn information consumers into information contributors. Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016. Association for Computing Machinery, 2016. pp. 1615-1625 (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW).

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Precision CrowdSourcing: Closing the loop to turn information consumers into information contributors

Abstract

Publication series

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Bibliographical note

Keywords

Access

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