TY - JOUR
T1 - Presence as a consequence of verbal-visual interaction
T2 - A theoretical approach
AU - Gross, Alan A.
PY - 2009/7/1
Y1 - 2009/7/1
N2 - I offer a systematic account of the verbal-visual interaction on which presence depends in order to offer, in effect, a genealogy of presence. On the verbal side, I rely on linguistic and rhetorical analysis; on the visual, on Gestalt theory and Peirce's semiotics. To analyze verbal-visual interaction, I rely on Dual Coding Theory, borrowed from cognitive psychology. I contend that recourse to such a theory is essential if we are to explain the central mystery of Perelmanian presence, the transformation from the perceptual into the argumentative and narrative. I illustrate this transformation by analyzing a groundbreaking geological monograph.
AB - I offer a systematic account of the verbal-visual interaction on which presence depends in order to offer, in effect, a genealogy of presence. On the verbal side, I rely on linguistic and rhetorical analysis; on the visual, on Gestalt theory and Peirce's semiotics. To analyze verbal-visual interaction, I rely on Dual Coding Theory, borrowed from cognitive psychology. I contend that recourse to such a theory is essential if we are to explain the central mystery of Perelmanian presence, the transformation from the perceptual into the argumentative and narrative. I illustrate this transformation by analyzing a groundbreaking geological monograph.
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U2 - 10.1080/07350190902958792
DO - 10.1080/07350190902958792
M3 - Article
AN - SCOPUS:75249107942
SN - 0735-0198
VL - 28
SP - 265
EP - 284
JO - Rhetoric Review
JF - Rhetoric Review
IS - 3
ER -