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Presumed influence of DTC prescription drug advertising: Do experts and novices think differently?
Jisu Huh
, Rita Langteau
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
29
Scopus citations
Overview
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Arts & Humanities
Novice
100%
Prescription
81%
Drugs
68%
Objective Knowledge
14%
Person
11%
Familiarity
10%
Empirical Evidence
10%
Physicians
7%
Social Sciences
medication
71%
drug
56%
expert
52%
human being
10%
physician
7%
evidence
4%
Engineering & Materials Science
Marketing
79%