Proactive strategic partnerships: A new business markets strategy

Richard N Cardozo; Shannon H. Shipp; Kenneth J Roering

doi:10.1108/EUM0000000002761

Proactive strategic partnerships: A new business markets strategy

Richard N Cardozo, Shannon H. Shipp, Kenneth J Roering

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	51-63
Number of pages	13
Journal	Journal of Business & Industrial Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1108/EUM0000000002761
State	Published - Jan 1992

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title = "Proactive strategic partnerships: A new business markets strategy",

author = "Cardozo, {Richard N} and Shipp, {Shannon H.} and Roering, {Kenneth J}",

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Proactive strategic partnerships: A new business markets strategy

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