Progress and prospects for governance value analysis in marketing: When porter meets williamson

Mrinal Ghosh, George John

Research output: Chapter in Book/Report/Conference proceeding › Chapter

10 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	54-72
Number of pages	19
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00012
State	Published - 2012

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