Progress and prospects for governance value analysis in marketing: When porter meets williamson

Mrinal Ghosh, George John

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Number of pages19
ISBN (Print)9781849801423
StatePublished - Jan 1 2012

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