Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry

Chen Feng, Hongyi Chen, Jonathan C. Ho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

In this article, key factors that contribute to the successful diffusion of sustainable innovations are explored in the cosmetic industry. Through case studies and surveys, obstacles and challenges facing cosmetic companies that either start as a sustainable cosmetic company or decides to include sustainable cosmetics in its product portfolio are discussed. Suggestions for those companies to not only survive but also thrive in an already saturated cosmetic product industry are provided. They include strategies that help cosmetic companies to better integrate sustainability into the core of their business strategies and managerial operations. Based on insights gained from the literature review and case studies, three main successful factors-customer education, company image building, and establishing strategic alliance are identified and illustrated in details.

Original languageEnglish (US)
Title of host publication2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538620472
DOIs
StatePublished - Oct 9 2018
Externally publishedYes
Event2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018 - Evanston, United States
Duration: Jun 28 2018Jul 1 2018

Publication series

Name2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018

Other

Other2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
Country/TerritoryUnited States
CityEvanston
Period6/28/187/1/18

Keywords

  • Cosmetic industry
  • Sustainable innovation

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