TY - GEN
T1 - Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry
AU - Feng, Chen
AU - Chen, Hongyi
AU - Ho, Jonathan C.
PY - 2018/10/9
Y1 - 2018/10/9
N2 - In this article, key factors that contribute to the successful diffusion of sustainable innovations are explored in the cosmetic industry. Through case studies and surveys, obstacles and challenges facing cosmetic companies that either start as a sustainable cosmetic company or decides to include sustainable cosmetics in its product portfolio are discussed. Suggestions for those companies to not only survive but also thrive in an already saturated cosmetic product industry are provided. They include strategies that help cosmetic companies to better integrate sustainability into the core of their business strategies and managerial operations. Based on insights gained from the literature review and case studies, three main successful factors-customer education, company image building, and establishing strategic alliance are identified and illustrated in details.
AB - In this article, key factors that contribute to the successful diffusion of sustainable innovations are explored in the cosmetic industry. Through case studies and surveys, obstacles and challenges facing cosmetic companies that either start as a sustainable cosmetic company or decides to include sustainable cosmetics in its product portfolio are discussed. Suggestions for those companies to not only survive but also thrive in an already saturated cosmetic product industry are provided. They include strategies that help cosmetic companies to better integrate sustainability into the core of their business strategies and managerial operations. Based on insights gained from the literature review and case studies, three main successful factors-customer education, company image building, and establishing strategic alliance are identified and illustrated in details.
KW - Cosmetic industry
KW - Sustainable innovation
UR - http://www.scopus.com/inward/record.url?scp=85056550171&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85056550171&partnerID=8YFLogxK
U2 - 10.1109/TEMSCON.2018.8488411
DO - 10.1109/TEMSCON.2018.8488411
M3 - Conference contribution
AN - SCOPUS:85056550171
T3 - 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
BT - 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
Y2 - 28 June 2018 through 1 July 2018
ER -
