Protest Paradigm in Multimedia: Social Media Sharing of Coverage About the Crime of Ayotzinapa, Mexico

Summer Harlow, Ramón Salaverría, Danielle K. Kilgo, Víctor García-Perdomo

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

In 2014 protests erupted around the world after 43 college students from Ayotzinapa, Mexico, were kidnapped and massacred. This bilingual, cross-national content analysis explores the relationship between multimedia features in stories about the Ayotzinapa protests and how social media users liked, shared, and commented on that coverage. This study furthers our understanding of the protest paradigm in a digital context, and sheds light on differences in mainstream, alternative, and online media outlets' coverage of protesters. Additionally, this study suggests social media users might prefer more legitimizing coverage of protesters than mainstream media typically offer.

Original languageEnglish (US)
Pages (from-to)328-349
Number of pages22
JournalJournal of Communication
Volume67
Issue number3
DOIs
StatePublished - Jun 2017
Externally publishedYes

Keywords

  • Mexico
  • Multimedia
  • Online Media
  • Protests
  • Social Media

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