Reasoned action theory: Persuasion as belief-based behavior change

Research output: Chapter in Book/Report/Conference proceeding › Chapter

65 Scopus citations

Original language	English (US)
Title of host publication	The SAGE Handbook of Persuasion
Subtitle of host publication	Developments in Theory and Practice
Publisher	Sage Publications Inc
Pages	120-136
Number of pages	17
ISBN (Electronic)	9781452218410
ISBN (Print)	9781412983136
DOIs	https://doi.org/10.4135/9781452218410.n8
State	Published - Jan 1 2012

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