TY - JOUR
T1 - Rediscovering SWOT's integrative nature
T2 - A new understanding of an old framework
AU - Bell, Geoffrey G.
AU - Rochford, Linda
N1 - Publisher Copyright:
© 2016 Elsevier Ltd.
PY - 2016/11/1
Y1 - 2016/11/1
N2 - SWOT is one of the oldest and best-known organizing frameworks in management. Originally intended as an integrative framework (Mintzberg, 1990), it often degenerates into a series of lists (Valentin, 2001). We seek to revitalize SWOT's role in the classroom by highlighting its critical role in integrating internal and external analysis by drawing upon advances in the field (Porter's five forces, PEST analysis, and the RBV) that occurred subsequent to its original development. This is vital because integration remains a critical, yet unrealized, goal of strategy (Barney, 2001a; Priem & Butler, 2001a), and "understanding parts and wholes is the first mission of teaching strategy" (Lampel, 2005, p.20). A revised model of SWOT could serve an important integrating function to help students understand parts and wholes, a task not done by other frameworks.
AB - SWOT is one of the oldest and best-known organizing frameworks in management. Originally intended as an integrative framework (Mintzberg, 1990), it often degenerates into a series of lists (Valentin, 2001). We seek to revitalize SWOT's role in the classroom by highlighting its critical role in integrating internal and external analysis by drawing upon advances in the field (Porter's five forces, PEST analysis, and the RBV) that occurred subsequent to its original development. This is vital because integration remains a critical, yet unrealized, goal of strategy (Barney, 2001a; Priem & Butler, 2001a), and "understanding parts and wholes is the first mission of teaching strategy" (Lampel, 2005, p.20). A revised model of SWOT could serve an important integrating function to help students understand parts and wholes, a task not done by other frameworks.
KW - Integrating internal and external analysis
KW - Pedagogy
KW - SWOT
KW - Strategy formulation
KW - Threshold concept
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U2 - 10.1016/j.ijme.2016.06.003
DO - 10.1016/j.ijme.2016.06.003
M3 - Article
AN - SCOPUS:84977611300
SN - 1472-8117
VL - 14
SP - 310
EP - 326
JO - International Journal of Management Education
JF - International Journal of Management Education
IS - 3
ER -