TY - JOUR
T1 - Responding in Real Time
T2 - Creating a Social Media Crisis Simulator for the Classroom
AU - Anderson, Betsy
AU - Swenson, Rebecca
AU - Kinsella, John
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2014/4
Y1 - 2014/4
N2 - Social Media, Crisis Communication, PR Writing, Strategic Communication Cases, PR Principles, Organizational CommunicationIn this realistic online crisis unit, students practice: responding to fast-paced information on multiple social media channels; coordinating and making team decisions; and creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility.
AB - Social Media, Crisis Communication, PR Writing, Strategic Communication Cases, PR Principles, Organizational CommunicationIn this realistic online crisis unit, students practice: responding to fast-paced information on multiple social media channels; coordinating and making team decisions; and creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility.
UR - http://www.scopus.com/inward/record.url?scp=84893754942&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84893754942&partnerID=8YFLogxK
U2 - 10.1080/17404622.2013.865766
DO - 10.1080/17404622.2013.865766
M3 - Article
AN - SCOPUS:84893754942
SN - 1740-4622
VL - 28
SP - 85
EP - 95
JO - Communication Teacher
JF - Communication Teacher
IS - 2
ER -