Retail therapy: Scale development

Minjeong Kang, Kim K.P. Johnson

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Retail therapy (RT) is defined as shopping to alleviate negative moods. The objectives of this research were to 1) an alyze the conceptual foundation of RT and 2) develop and validate a scale measuring RT. Retail therapy scale development consisted of three phases: initial item generation, scale purification, and scale validation. 43 initial scale items were generated based on interview findings from previous studies and included in the survey questionnaire. 258 survey responses from the general population were used for scale purification through which a four factor measurement model was developed with 22 items. The refined measurement model was validated using a separate sample of 272. Our study provides theoretical contributions in consumer behavior research by conceptualizing and operationalizing retail therapy. A valid and reliable RT scale serves as a foundation to broaden quantitative inquiry into shopping behaviors driven by mood alleviative motives.

Original languageEnglish (US)
Pages (from-to)3-19
Number of pages17
JournalClothing and Textiles Research Journal
Volume29
Issue number1
DOIs
StatePublished - Jan 2011

Bibliographical note

Copyright:
Copyright 2011 Elsevier B.V., All rights reserved.

Keywords

  • retail therapy
  • scale development

Fingerprint Dive into the research topics of 'Retail therapy: Scale development'. Together they form a unique fingerprint.

Cite this