Review of Nancy Koehn, Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Starbucks

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OpenUrl availability

@article{e527624ae4fc4460b7572e1aea7cc558,

title = "Review of Nancy Koehn, Brand New: How Entrepreneurs Earned Consumers{\textquoteright} Trust from Wedgwood to Starbucks",

author = "Deutsch, {Tracey A}",

year = "2003",

month = sep,

language = "English",

volume = "September",

journal = "Journal of American History",

issn = "0021-8723",

publisher = "Organization of American Historians",

}