Second screen advertising: A typology of multiscreening

Claire M Segijn, Patrick De Pelsmacker (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising in new formats and media: Current research and implications for marketers
Place of PublicationBingley
PublisherEmerald Books
Pages77-96
StatePublished - 2016

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