Shattering the myth of costless price changes

Mark Bergen; Mark Ritson; Shantanu Dutta; Daniel Levy; Mark Zbarachi

doi:10.1016/j.emj.2003.09.018

Shattering the myth of costless price changes

Mark Bergen, Mark Ritson, Shantanu Dutta, Daniel Levy, Mark Zbarachi

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

30 Scopus citations

Abstract

Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

Original language	English (US)
Pages (from-to)	663-669
Number of pages	7
Journal	European Management Journal
Volume	21
Issue number	6
DOIs	https://doi.org/10.1016/j.emj.2003.09.018
State	Published - Dec 2003

Keywords

Price changes
Pricing policies
Strategy

Access

10.1016/j.emj.2003.09.018

OpenUrl availability

Full text

Cite this

@article{03f61fdc8282434cb42607ac6fcf109a,

title = "Shattering the myth of costless price changes",

abstract = "Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.",

keywords = "Price changes, Pricing policies, Strategy",

author = "Mark Bergen and Mark Ritson and Shantanu Dutta and Daniel Levy and Mark Zbarachi",

year = "2003",

month = dec,

doi = "10.1016/j.emj.2003.09.018",

language = "English (US)",

volume = "21",

pages = "663--669",

journal = "European Management Journal",

issn = "0263-2373",

publisher = "Elsevier Limited",

number = "6",

}

TY - JOUR

T1 - Shattering the myth of costless price changes

AU - Bergen, Mark

AU - Ritson, Mark

AU - Dutta, Shantanu

AU - Levy, Daniel

AU - Zbarachi, Mark

PY - 2003/12

Y1 - 2003/12

N2 - Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

AB - Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

KW - Price changes

KW - Pricing policies

KW - Strategy

UR - http://www.scopus.com/inward/record.url?scp=0345375468&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0345375468&partnerID=8YFLogxK

U2 - 10.1016/j.emj.2003.09.018

DO - 10.1016/j.emj.2003.09.018

M3 - Article

AN - SCOPUS:0345375468

SN - 0263-2373

VL - 21

SP - 663

EP - 669

JO - European Management Journal

JF - European Management Journal

IS - 6

ER -

Shattering the myth of costless price changes

Abstract

Keywords

Access

OpenUrl availability

Other files and links

Fingerprint

Cite this