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Situational Segmentation of Industrial Markets
Richard N Cardozo
Strategic Management and Entrepreneurship
Research output
:
Contribution to journal
›
Article
›
peer-review
47
Scopus citations
Overview
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Business & Economics
Industrial Markets
100%
Segmentation
95%
Classification System
52%
Marketers
50%
Personnel
31%
Buying Center
30%
Purchase
26%
Industrial Marketing
25%
Buyers
23%
Decision Making Units
21%
Familiarity
21%
Perceived Risk
20%
Funding
20%
Market Segments
20%
Marketing
19%
Purchasing
16%
Competitive Advantage
13%
Communication
12%
Uncertainty
12%