TY - JOUR
T1 - Social Desirability Bias
T2 - A Demonstration and Technique for Its Reduction
AU - Gordon, Randall A.
PY - 1987/2
Y1 - 1987/2
N2 - A demonstration of social desirability bias in survey research suitable for moderate to large class sizes is described. The method used to reduce subjects' response bias involved a manipulation of instructions on a questionnaire. The standard instruction format requested subjects to respond to three questions on dental hygiene behavior and not to sign their names on the questionnaires. The modified instructions included additional information regarding the anonymity of the subjects' responses, the need for accurate information, and the role of the subject as a contributor of valuable information. The results from the demonstration are reported and topics for classroom discussion are suggested.
AB - A demonstration of social desirability bias in survey research suitable for moderate to large class sizes is described. The method used to reduce subjects' response bias involved a manipulation of instructions on a questionnaire. The standard instruction format requested subjects to respond to three questions on dental hygiene behavior and not to sign their names on the questionnaires. The modified instructions included additional information regarding the anonymity of the subjects' responses, the need for accurate information, and the role of the subject as a contributor of valuable information. The results from the demonstration are reported and topics for classroom discussion are suggested.
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U2 - 10.1207/s15328023top1401_11
DO - 10.1207/s15328023top1401_11
M3 - Article
AN - SCOPUS:0002593670
SN - 0098-6283
VL - 14
SP - 40
EP - 42
JO - Teaching of Psychology
JF - Teaching of Psychology
IS - 1
ER -