Strategic repertoire variety and new venture growth: The moderating effects of origin and industry dynamism

Bárbara Larrañeta, Shaker A. Zahra, José Luis Galán González

Research output: Contribution to journalArticlepeer-review

38 Scopus citations

Abstract

New ventures (companies eight years or younger) face an important choice in attempting to achieve growth: Should they follow "strategic simplicity" by relying on a few similar competitive actions, or emphasize "strategic variety" by implementing multiple different competitive actions? Data from 140 new ventures in Spain suggest that new ventures benefit from pursuing strategic variety, especially when their industries are highly dynamic. Further, although new ventures in general gain from strategic variety in highly dynamic industries, independently owned ventures achieve higher growth rates than their corporate counterparts.

Original languageEnglish (US)
Pages (from-to)761-772
Number of pages12
JournalStrategic Management Journal
Volume35
Issue number5
DOIs
StatePublished - May 2014

Keywords

  • growth
  • industry dynamism
  • new venture origin
  • strategic repertoire simplicity
  • strategic repertoire variety

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