Abstract
Advances in technology are transforming how youth and parents interact with programs. The Strengthening 4-H Communication through Technology project was implemented in eight county 4-H programs in Northwest Minnesota. This article outlines the intentional process used to effectively implement technology in program planning. The project includes: assessing current communication tools used; evaluating participants' preferences for receiving information; educating staff on current research trends; and training teams of youth and adults with the Forrester Research Model (2011) to implement social media as a program communication tool. The process helps staff identify audience and purpose of using technology for their specific needs.
| Original language | English (US) |
|---|---|
| Article number | 6TOT2 |
| Journal | Journal of Extension |
| Volume | 49 |
| Issue number | 6 |
| State | Published - Dec 2011 |
| Externally published | Yes |