"Taking Mama Steps" Toward Authority, Alternatives, and Advocacy: Feminist consciousness-raising within a digital motherhood community

Ten years ago, the task of blending work and motherhood was arduous, lonely, and painstaking. Most settled for face-to-face interactions or phone calls to friends and family for support. Sadly, frustrated conversations are still happening due to a lack of cultural acceptance, policies, and laws focused on blending work and family life. However, some women are turning to online spaces for social support. In 1991, Donna Haraway posited that online, affinity-based groups contain the potential for activism. Buoyed by digital social media possibilities for social support, we assessed feminist activism within a motherhood support group populated by women from various countries around the world. We found that consciousness-raising can further feminist activism within an online motherhood Facebook group by helping others learn to negotiate their choices, but economic stratification and educational divides still constrain social support; this suggests that digital connections influence affinity-based identities and feminist activism.