TY - JOUR
T1 - Talking Politics and Engaging in Activism
T2 - The Influence of Publics’ Social Networks on Corporations in the Public Sphere
AU - Saffer, Adam J.
AU - Yang, Aimei
AU - Qu, Yan
N1 - Publisher Copyright:
© 2019, © 2019 Broadcast Education Association.
PY - 2019/7/3
Y1 - 2019/7/3
N2 - Scholars have extensively theorized how citizens’ political discussion networks have implications for elected political actors and can affect political and civic participation and knowledge. We shift the focus to another important political actor—corporations—to examine whether political discussion networks affect citizens’ perceptions of a politically involved corporation and their intentions to engage in consumer activism. With social network influence perspective and an egocentric design, we examined the influences of one’s network characteristics, opinion climate, and network heterogeneity. We found that the ethnic diversity of discussion partners and heterogeneity of opinions substantially influenced perceptions and behavioral intentions.
AB - Scholars have extensively theorized how citizens’ political discussion networks have implications for elected political actors and can affect political and civic participation and knowledge. We shift the focus to another important political actor—corporations—to examine whether political discussion networks affect citizens’ perceptions of a politically involved corporation and their intentions to engage in consumer activism. With social network influence perspective and an egocentric design, we examined the influences of one’s network characteristics, opinion climate, and network heterogeneity. We found that the ethnic diversity of discussion partners and heterogeneity of opinions substantially influenced perceptions and behavioral intentions.
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U2 - 10.1080/08838151.2019.1660130
DO - 10.1080/08838151.2019.1660130
M3 - Article
AN - SCOPUS:85072531443
SN - 0883-8151
VL - 63
SP - 534
EP - 565
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -