TY - JOUR
T1 - Tapping into TiVo
T2 - Digital video recorders and the transition from schedules to surveillance in television
AU - Carlson, Matt
PY - 2006/2/1
Y1 - 2006/2/1
N2 - This article explores the early stages of the Digital Video Recorder (DVR) market, with particular attention paid to brand leader TiVo. The television industry, which relies on schedules to organize the audience commodity, faces threats from DVR technology. Initially, broadcasters and advertisers reacted with fear, but also came to realize the potential of using the technology for data collection and target marketing. These firms employed a mix of investment and litigation to shape the developing industry. Simultaneously, TiVo characterized its relationship to broadcasters and advertisers as advantageous rather than contentious. As a result, the emerging DVR model offers users greater control through time-shifting and increased functionality with content playback, while presenting existing television firms with a platform for audience surveillance.
AB - This article explores the early stages of the Digital Video Recorder (DVR) market, with particular attention paid to brand leader TiVo. The television industry, which relies on schedules to organize the audience commodity, faces threats from DVR technology. Initially, broadcasters and advertisers reacted with fear, but also came to realize the potential of using the technology for data collection and target marketing. These firms employed a mix of investment and litigation to shape the developing industry. Simultaneously, TiVo characterized its relationship to broadcasters and advertisers as advantageous rather than contentious. As a result, the emerging DVR model offers users greater control through time-shifting and increased functionality with content playback, while presenting existing television firms with a platform for audience surveillance.
KW - Data collection
KW - Digital video recorder
KW - Schedules
KW - Surveillance
KW - Television
KW - TiVo
UR - http://www.scopus.com/inward/record.url?scp=32944467336&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=32944467336&partnerID=8YFLogxK
U2 - 10.1177/1461444806059877
DO - 10.1177/1461444806059877
M3 - Article
AN - SCOPUS:32944467336
VL - 8
SP - 97
EP - 115
JO - New Media and Society
JF - New Media and Society
SN - 1461-4448
IS - 1
ER -